How to Set Up Wholesale Pricing on Shopify (Without Shopify Plus)

Want to sell wholesale on Shopify but don’t have Shopify Plus? No problem! Shopify’s standard plans don’t come with built-in wholesale pricing, but with the right tools and strategies, you can still set up wholesale pricing, tiered discounts, customer-specific pricing, registration forms, and automatic workflow approval without needing Shopify Plus.

With Kumo – B2B Wholesale Tools, you can easily implement a fully automated wholesale pricing system that allows you to offer bulk discounts, restrict wholesale prices to specific customers, and create an efficient B2B workflow.

In this guide, we’ll walk you through how to set up wholesale pricing on Shopify without Shopify Plus using Kumo – B2B Wholesale Tools.

Why You Need Kumo – B2B Wholesale Tools for Your Shopify Store

Kumo – B2B Wholesale Tools is an all-in-one solution for all your wholesale store needs. It comes with some powerful features to streamline your wholesale business:

• Wholesale Pricing: Create wholesale pricing for your wholesale buyers. Apply customer conditions, product conditions, etc.
• Volume Pricing: Create volume pricing to encourage bulk purchases and offer discounts based on quantity.
• Bulk Variant Orders: Showcase variants in the tab for easy ordering by wholesale buyers.
• Custom Registration Forms: Create custom registration forms with all the required fields for your wholesale customers.
• Advanced Workflow: Automatically approve form submissions or choose to manually approve or reject them.
• Submissions Tab: Manage all form submissions in one place for easy tracking and handling.
• Volume Pricing by Order, Product, Variant, etc.

With Kumo – B2B Wholesale Tools, you can unlock all these features without upgrading to Shopify Plus.

Step-by-Step Guide: Setting Up Wholesale Pricing Without Shopify Plus

Step 1: Install Kumo – B2B Wholesale Tools

To enable wholesale pricing on Shopify, install Kumo – B2B Wholesale Tools from the Shopify App Store.

Step 2: Set Up Wholesale Pricing

To set up wholesale pricing, navigate to Kumo – B2B Wholesale Tools > Pricing, then click on Add Pricing. Follow these steps to configure your pricing rules:

1. Select the Pricing Type: Choose between Percentage Discount or Absolute Discount, then enter the discount amount.
2. Set Customer Conditions:
   • Target specific customers based on tags (e.g., Wholesale Buyer, VIP Wholesale).
   • Apply pricing for logged-in customers only.
   • Exclude specific customer groups using predefined tags.
3. Set Product Conditions:
   • Apply wholesale discounts to products with defined tags.
   • Exclude specific products from the discount.
4. Save Your Settings: Once configured, wholesale pricing will be applied automatically for approved customers.

Step 3: Set Up Volume Discounts

Volume discounts encourage wholesale buyers to purchase in bulk by offering tiered pricing based on quantity. With Kumo – B2B Wholesale Tools, you can easily set up volume-based pricing rules to maximize sales and customer loyalty.

1. Navigate to Kumo – B2B Wholesale Tools > Pricing > Volume Discounts to configure your wholesale discount structure.
2. Set tiered pricing rules:
   • Buy 10+ units, get 10% off
   • Buy 20+ units, get 15% off
   • Buy 50+ units, get 20% off
3. Save settings, and the discounts will apply automatically.

Now, wholesale buyers will receive progressive discounts based on the quantity they purchase.

Step 4: Create a Wholesale Registration Form

To ensure only approved customers get wholesale pricing, set up a registration form:

1. Go to Shopify Admin > Apps > Kumo – B2B Wholesale Tools
2. Click on Forms and select Create New Form
3. Use the drag-and-drop builder to include necessary fields:
   • Business Name
   • Tax ID / Reseller Certificate
   • Contact Information
   • Business Type
   • Custom Fields (e.g., Purchase Volume, Special Requirements)
4. Customize the form layout and branding
5. Publish the form on your B2B Signup Page

This ensures that only verified wholesale customers can proceed to the next stage.

Step 5: Automatic or Manual Approval Workflow

Kumo allows you to choose how you approve new wholesale customers and manage orders efficiently:

Manual Approval

1. Review each submission manually from the Submissions Dashboard.
2. Approve or reject customers based on provided details.

Automatic Approval

1. Automatically approve customers meeting the criteria.
2. Assign Wholesale Buyer tags to grant access to special pricing.

Bonus: Shopify Flow and Shopify Translate & Adapt Integration

For full automation, Kumo provides seamless integration with Shopify Flow and Shopify Translate & Adapt, allowing businesses to streamline B2B operations further.

Conclusion

You don’t need Shopify Plus to create a fully functional wholesale store. Kumo – B2B Wholesale Tools is loaded with all these features in a single app, you can streamline your B2B wholesale operations and scale your business effortlessly.

📢 Ready to set up wholesale pricing on Shopify? Install Kumo – B2B Wholesale Tools today and start selling wholesale without Shopify Plus!