Offering volume discounts is an effective way to encourage bulk purchases and maximize revenue in a B2B wholesale business. With Kumo – B2B Wholesale Tools, you can set up automated volume discounts tailored to different pricing structures, such as order-based, product-based, variant-based, and item-based discounts.
By configuring these discounts, you ensure flexible and dynamic pricing for your wholesale buyers, helping you maintain competitive pricing strategies while boosting sales.
This guide will walk you through how to set up volume discounts based on different discount types and calculations using Kumo – B2B Wholesale Tools.
Types of Volume Discounts in B2B Wholesale
1. Order-Based Discounts
Order-based discounts apply to the total quantity of all products and variants in the order that meet discount conditions.
Example:
- Buy 50+ items (any product or variant): Get 10% off
- Buy 100+ items (any product or variant): Get 15% off
✅ Best for general bulk discounts that encourage larger orders across multiple products.
2. Product-Based Discounts
Product-based discounts calculate quantities separately for each product, applying different discount rates per product based on total quantity.
Example:
- Buy 10+ units of Product A: Get 5% off
- Buy 20+ units of Product B: Get 8% off
✅ Best for offering unique discount rates for different products based on their individual purchase quantities.
3. Variant-Based Discounts
Variant-based discounts calculate quantities separately for each product variant, applying discount rates based on the individual quantity of a variant.
Example:
- Buy 10+ units of Red T-Shirt (Variant A): Get 7% off
- Buy 20+ units of Blue T-Shirt (Variant B): Get 10% off
✅ Best for products with multiple variants (e.g., size, color) where different variants have different pricing rules.
4. Item-Based Discounts
Item-based discounts calculate quantities separately for each cart item, meaning different discount rates apply to each cart item individually.
Example:
- Buy 5+ units of Product X in one cart item: Get 5% off
- Buy 10+ units of Product X in a separate cart item: Get 10% off
✅ Best for customized discounting when customers add multiple quantities of the same product in different cart lines.
How to Add Volume Discounts in Kumo – B2B Wholesale Tools
Step 1: Install Kumo – B2B Wholesale Tools
To set up volume discounts, install Kumo – B2B Wholesale Tools from the Shopify App Store.
Once installed, navigate to Pricing > Volume Discounts to configure your discount rules.
Step 2: Create a New Volume Discount Rule
- Go to Shopify Admin > Apps > Kumo – B2B Wholesale Tools
- Click on Pricing, then select Volume Pricing
- Choose the discount type:
- Order-Based Discount
- Product-Based Discount
- Variant-Based Discount
- Item-Based Discount
- Set tiered pricing rules:
- Buy 10+ units, get 10% off
- Buy 20+ units, get 15% off
- Buy 50+ units, get 20% off
- Select Targeted Customers (e.g., wholesale customers, tagged customers)
- Set Product Conditions to apply discounts to specific products or exclude certain items
- Click Save, and your discount will be applied automatically.
Conclusion
Volume discounts are a powerful tool for B2B businesses, allowing you to offer dynamic and automated pricing based on order size, product quantity, variants, and cart items.
Kumo – B2B Wholesale Tools is an all-in-one solution designed to streamline your wholesale pricing strategy. It offers:
- Wholesale Pricing: Create and apply custom pricing based on customer conditions and product categories.
- Volume Pricing: Encourage bulk purchases with automated tiered discounts.
- Bulk Variant Orders: Display product variants in a tab format for seamless ordering.
- Custom Registration Forms: Easily collect necessary information from wholesale customers.
- Advanced Workflow: Choose between automatic and manual form approval.
- Submissions Management: Track and handle all form submissions from a single dashboard.
- Volume Pricing Flexibility: Apply discounts based on order total, product, variant, or individual cart items.
With Kumo – B2B Wholesale Tools, you can maximize sales, automate pricing, and scale your B2B business efficiently—without the need for Shopify Plus.
📢 Ready to optimize your wholesale pricing? Install Kumo – B2B Wholesale Tools today and start leveraging automated volume discounts!
